Product Branding Strategy Across Multiple Platforms
What is product branding? Simply put, it is how a product interacts with its consumer audience through design, logo, and messaging. It is difficult to settle on one product branding definition because branding triggers an emotional connection in consumers. If done well, product branding can be maintained and produce a solid, well-connected connection throughout the life of the products you sell
Branding is critical in today’s business world, with today’s global economy it’s a must to distinguish yourself from your competitors. Consumers can relate with brand recognition and feel more comfortable buying from a known brand.
How can branding make a difference?
A) The branding process only starts with a logo and color scheme; great branding is comprised of everything you do and say, from your e-marketing, website and social marketing to your customer service practices.
B) Today, everyone wants everything fast and cheap, branding will enable your business to flourish with brand recognition and allow your customers to feel good about the purchase.
C) Established brands have a distinct look and feel so customers can relate to the look that pertains to your brand and customer service.
D) Your brand is your promise to your customer. It tells them what they can expect from your products and services and what separates your company from your competitors.
E) The foundation of your brand is your logo. Your website, packaging and promotional materials and newsletters all of which should integrate your logo communicate your brand.
F) Branding means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command.
G) The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment.
Defining Your Brand
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
• What is your company’s mission?
• What are the benefits and features of your products or services?
• What do your customers and prospects already think of your company?
• What qualities do you want them to associate with your company?
How to Brand your products
A) Get a great Logo
B) Integrate your brand will all aspects of your business, logos, phone answering, email templates with your brand/logo
C) Use templates and create brand standards for your marketing materials.
D) Design templates and create your branding strategies, also use the same color schemes, they do not have to be fancy just consistent.
E) Customer service is the MOST important part of branding, your customers MUST be able to count a clean and consist instructions and proper customer service that goes with your brand.